As a routine, every Tuesday night at Ca Hue (Hue-Singing) Club belonging to Thua Thien Hue Culture, Information and Sports Center at 25 Le Loi Street, Excellent Artist Quynh Hoa comes early to burn splinters of agawood in a small urn placed on the performing mat. That is the dear and familiar image of Quynh Hoa in the hearts of club members and intimate audiences.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

Born and raised in Hai Duong commune (Hue City), Dao Nguyen Tai (born in 2002), a student of Applied Arts Department at University of Arts, Hue University, has quietly expressed his love for Hue through lines, colors, and images. Tai's passionate and creative paintings have contributed to spreading the beauty of the Ngu Mountain and Perfume River region.

Concerns about losing the “green” image of the heritage-rich ancient capital were prevalent when Thua Thien Hue province began developing industrial and economic zones (IZs and EZs) decades ago. However, through the province’s meticulous selection process, many of these zones have flourished, proving the right direction and significantly contributing to job creation and socio-economic development.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.

The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

The Nine Urns, a national treasure located in Hue Imperial Palace, feature carved images of Vietnam that may be familiar to those who have visited the site. These images have now been recreated on wood by a group of skilled experts and artists using their unique and impressive techniques.