Inherently being called a regal flower associated with the image of the Nguyen Dynasty in Hue, the annual blooming season of Firmiana simplex (also known as Chinese parasol) flowers is in late March and April, creating picturesque images in the space of Hue Imperial Citadel.

The event is held in Hue with an aim to contribute to stimulating local tourism and promoting the image of the people and landscapes of Hue City to international friends so as to develop the local economy.

On April 13th, VnExpress newspaper, in coordination with the People's Committee of Thua Thien Hue province and FPT Online Joint Stock Company, held a press conference to announce the VnExpress Marathon Imperial Hue 2023 race.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.

That is the goal of the launching ceremony of the Plastic Reduction Action Partnership Group in Hue City, and a side event themed "Modern users - No hesitance to reduce plastics", which were held by the project "Hue – A plastic smart city in Central Vietnam", the World Wide Fund for Nature (WWF) - Vietnam in collaboration with Hue Innovation Hub on December 18.

This is the first time Hue City People's Committee organized a contest to promote the beautiful images of Ru Cha mangrove forest and Con Te islet to domestic and international tourists.

20 posters featuring pictures of heritage, cultural landscapes, typical global values of Hue heritage were recently introduced along the entrance and exit way of Phu Bai International Airport in a promotion campaign by Hue Monuments Conservation Center.

Together with Da Lat, Phu Yen and Kon Tum, peaceful and shimmering images of Hue have been brought to anime, a specific style of Japanese drawings by Nguyen Quang Thinh.

Each tour guide is considered an “ambassador” in the tourism sector with the image of a professional tour guide, who well shows the “Hue style”, and will contribute to the construction of a unique destination.

"Every step, every person we meet on our travels is a brilliant golden spark for us," said Quoc Tuan, founding member of Journeys in Hue.