Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

On the morning of December 26, the Provincial Folk Arts Association organized a scientific seminar themed "Folk culture of Thua Thien Hue - Values, challenges and orientations for preservation and promotion".

As a part of a series of activities and events of the Winter Festival within the Four Season Festival - Hue Festival 2023, on the evening of December 15th, the Department of Tourism organized the opening ceremony of the “Wellness Tourism Week” event. Attending the opening ceremony was Mr. Nguyen Thanh Binh, Member of the Standing Committee of the Provincial Party Committee, Standing Vice Chairman of the Provincial People's Committee.

In the framework of Hue Digital Transformation Week 2023 – “Creating digital data – promoting regional connectivity” held by the Provincial People’s Committee in collaboration with the Vietnam Software & IT Services Association (VINASA), the opening ceremony of the exhibition featuring typical digital technology platforms and solutions took place on the morning of December 14 at Song Huong Theater.

The cultural heritage left by the Nguyen Dynasty in Hue, in particular, and Vietnam in general, is extremely voluminous, including historical, cultural, landscape, artistic, scientific, and economic values... Over the years, preserving and promoting those cultural values have been highly appreciated. However, there are still some inadequacies, difficulties, and limitations.

On December 1, the Provincial Center of Information Technology (HueCIT) coordinated with the SMC Hue Co., Ltd. and the Architecture and Urban Research Institute (AURI) (South Korea) to organize the 2nd International Forum themed "Hue - Information Technology - Promoting sustainable development".

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

Along with six typical dishes of Hue that have been honored, many other dishes from the localities in Thua Thien Hue could continue to make it into the top "1,000 typical Vietnamese culinary dishes" and contribute to promoting the Vietnamese brand globally through culinary culture.

On the afternoon of November 8th, the Department of Science and Technology, in coordination with the Department of Tourism, organized the forum themed “Promoting investment activities and open innovation in the province’s tourism industry”.