Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

A recent signing ceremony between Hue Monuments Conservation Center (HMCC) and Global Book Corporation has opened a new chapter in promoting Hue's cultural heritage to international friends.

Many young entrepreneurs in Hue are promoting their pioneering spirit, taking advantage of technology and knowledge to create new values for businesses.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

On the afternoon of April 3, Chairman of the Provincial People's Committee Nguyen Van Phuong hosted a courtesy reception for the US Ambassador to Vietnam, H.E. Marc E. Knapper. The courtesy reception was also attended by the representatives of leaders from relevant departments and branches.

Thua Thien Hue is focusing on building itself to join UNESCO's Creative Cities Network, with a focus on promoting cultural resources and creative culture as the foundation for sustainable urban development.

On the afternoon of March 6th, Thua Thien Hue Provincial People's Committee organized a meeting to review the organization of “S-Race 2024” Running tournament for students in Hue.

The Union of Science and Technology Associations of Thua Thien Hue Province has just launched a book titled “The Imperial Medicine Institute (Thai Y Vien) of the Nguyen Dynasty: History and development prospects”, which is a 440-page book published by Hue University Publishing House.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.