Thua Thien Hue is a leading locality in organizing the contemporary form of national and international festivals. After more than 24 years of existence and development, the Hue Festival has become a noteworthy event in the system of festivals worldwide.

On the occasion of the long holiday from April 30th to May 1st, not only historical sites and tourist attractions in Hue City, but also most tourist destinations in Thua Thien Hue province also attracted a large number of visitors to experience, especially waterfalls, beaches, and lagoons.

The 10th National External Information Service Awards aims to honor the external information workforce, motivate and encourage collectives and individuals to actively participate in the external information and propaganda work. At the same time, through the external information works/products, it brings the image of the country, people, culture, and intelligence of Vietnam to the world as well as bringing the world to Vietnam.

On the morning of May 2nd, Hue University announced that in the Times Higher Education (THE) Asia University Rankings 2024, released on May 1st, Hue University retained its position at 601+ from 2023.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

On the evening of April 30, the People's Committee of Phong Dien District organized the countryside market themed “Old Scent of the Ancient Village” 2024 at Phuoc Tich ancient village (Phong Hoa commune).

As a meaningful highlight to attract tourists and people during the holidays of April 30 and May 1, the space to experience cuisine, poetry, and Ao Dai within the framework of Hue Traditional Cuisine Week 2024 at Thuong Bac Park takes place from April 27 to May 1, providing a place to have fun, experience, and enjoy regional cuisine throughout the country, creating a vibrant and bustling atmosphere for the long holiday.

On the evening of April 29th, at Thuan An beach, Thuan An ward, the People's Committee of Hue City organized the opening ceremony of “Thuan An – Call of the sea” festival 2024. The event was attended by Mr. Phan Thien Dinh, Member of the Standing Provincial Party Committee, Secretary of the City Party Committee, and Chairman of the City People's Council; city leaders; departments, agencies, units, enterprises; as well as domestic and international tourists.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

Carrying with them a love for Hue and impressed by the hospitality of the people of the Ancient Capital, the Royal Stilt Walkers of Merchtem (Koninklijke Steltenlopers Van Merchtem) of the Kingdom of Belgium will participate in Hue Festival for the 5th time.