From July 20 to 26, at Bharat Mandapam International Exhibition-cum-convention centre (IECC) in New Delhi, India, a delegation of the People's Committee of Thua Thien Hue province, led by Permanent Deputy Chairman of the Provincial People's Committee Nguyen Thanh Binh, attended the programs within the framework of the session, according to the invitation from the Director of the UNESCO’s World Heritage Committee and Vietnam National Commission for UNESCO. The delegation was accompanied by representatives from departments and branches.

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

About 40km north of Hue City, Phuoc Tich ancient village is located in Phong Hoa commune, Phong Dien district. This is the second village in Vietnam to be recognized as a National Artistic Architectural Monument in 2009.

On July 20th, the provincial Red Cross Society, Oxfam in Vietnam, and the New Zealand Embassy in Hanoi organized a summary workshop for the project “Post-COVID-19 livelihood recovery for female farmers in particularly difficult and for difficult communes in Thua Thien Hue.” The event was attended by Ms. Caroline Rachel Beresford, New Zealand Ambassador to Vietnam.

From July 16 to 18, the Vietnam Cardiology Association and the Vietnam Society of Cardiology, in collaboration with Hue University of Medicine and Pharmacy, Hue University, organized the “Hypertension Summer School 2024” program.

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

On July 18th, Permanent Vice Chairman of the Provincial People's Committee Nguyen Thanh Binh, had a courtesy meeting with H.E. Caroline Beresford, New Zealand Ambassador to Vietnam.

On the afternoon of July 17, Song Huong Magazine and Truc Chi Vietnam Art Co., Ltd. jointly organized a painting exhibition with the theme "Giao Cua Mua – Cam On Mua He" (Season Changing – Thank You Summer) at Song Huong Magazine Editorial Office. (No. 9 Pham Hong Thai St., Hue City). Mr. Phan Thien Dinh, Secretary of Hue City Party Committee attended the exhibition.

On the morning of July 14th, the Ho Chi Minh Communist Youth Union and the Vietnam Student Association of Hue University, in collaboration with the Youth Union of Hue City and the Youth Branch of Mobifone in Thua Thien Hue, launched the Green Summer Volunteer Campaign for 2024.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.