With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

A Biah Hill, a.k.a Hamburger Hill, or Hill 937 is one of two historical destinations in the A Luoi highlands. The higher you climb towards the top of the hill, the narrower and more desolate the road becomes. Yet, this place still has a strange attraction for tourists, especially veterans from both within and outside the country. Many elderly visitors have to cut trees to make walking sticks, conquering more than 850 steps over 1.5km long to reach the summit.

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

Starting a new day with a fresh and cheerful spirit will help us feel energized throughout the day. Hue, a peaceful city, with increasingly expanding public spaces, which are safe, green, clean, and beautiful. These spaces also increasingly attract residents and visitors in the city to start their new days, with open, connecting, and friendly activities.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

On the occasion of the long holiday from April 30th to May 1st, not only historical sites and tourist attractions in Hue City, but also most tourist destinations in Thua Thien Hue province also attracted a large number of visitors to experience, especially waterfalls, beaches, and lagoons.

In May 2024, Lang Co Bay has just celebrated its 15th anniversary of joining the World's Most Beautiful Bays Club. On this special occasion, there are many meaningful and exciting experiences for visitors to Lang Co Bay, thereby increasing their fondness for this destination.

Based on statistics on the number of guests booking rooms at accommodation facilities and tourist attractions, it is expected that Thua Thien Hue will welcome a large source of visitors from other provinces and cities during the upcoming long holiday of April 30 and May 1, with an estimated 65,000 arrivals.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.

A major change in the way festivals are organized in Hue will be a series of folk festivals, royal festivals and new festivals with quality and scale commensurate with the potential and cultural characteristics of the city into "Four Seasons Festival",