Many tourists choose Hue as an ideal tourist destination when looking for some healing places. The poetic beauty and countless attractive places of the Ancient Capital will help visitors find true peace.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

Ms. Dinh Thi Hoai Trai, Director of the Hue Fine Arts Museum, announced on January 19th that the museum received nearly 60,000 visitors in 2023. Visitors were mainly attracted to Le Ba Dang and Diem Phung Thi art exhibitions. According to Ms. Trai, this figure represents a 40% increase compared to that of the year 2022.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

On October 20, the first large-scale digital art experience space in Vietnam, named "Sốnglab", was officially launched to serve residents and visitors at the Sốngplatform building (Hue City).

A Roang is a border commune of A Luoi district, which is about 90km away from Hue city center. People living here are mainly the Ta Oi people. Being located at the foot of the majestic Truong Son Mountain, A Roang was once a poor and extremely difficult place to travel to. However, it is now an attractive destination for visitors who love the rustic beauty of people and villages in wild mountains and forests, or immersing themselves in waterfalls and lakes in the middle of mountains and forests.

According to a Vietnam News Agency correspondent in Malaysia, from August 30 to September 2, the Malaysia - Vietnam Friendship Association attended the "Taste of Sambal" fair in Ipoh, Perak state. The Vietnamese booth, with many special dishes, has attracted the visit and enjoyment of many overseas Vietnamese in Malaysia and international friends.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.