The Hue Alpha Books Fair 2024, organized by Alpha Book Joint Stock Company, has just been kicked off to serve the public on the morning of March 27th at Vincom Plaza Hue (six-way intersection in Hue City center) with a diverse range of books from various publishers, offering high discounts.

​Passenger Bus Joint Stock Company, Hue Branch has introduced to the public the service of transporting tourists by open-top buses. This service takes foreign and domestic tourists to famous scenic spots in Hue city for experience and visit.

Having worked in Ho Chi Minh City for 10 years and being at the peak of his career, Nguyen Duc Tung, Director of X10 Digital Company, chose to return to Hue with the dream of building a “creative factory” in his homeland.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

On the afternoon of October 26, Hue College of Tourism, in collaboration with Cholimex Food Company, organized a competition in search of Hue culinary ambassador - season 4, 2023, with the theme “Delicious Hue Dishes”.

On September 26, the Department of Labor, Invalids and Social Affairs and Tin Phat International Cooperation Investment Education Joint Stock Company, together with the participation of the third partner is SAIKAIKYO Corporation (Japan) held a ceremony of signing memorandum of understanding on coordinating to recruit, train, and take provincial labors with difficult circumstances to do technical internship in Japan.

Along with the departure of a direct flight from Hue to South Korea, on August 1, the Provincial Department of Tourism coordinated with Vietjet Aviation Joint Stock Company, SMC Hue Co., Ltd (South Korea), Phu Bai International Airport; the Provincial Tourism Association, and related units to welcome the first direct flight, connecting Thua Thien Hue with Seoul City (South Korea). This is also the first flight from Incheon International Airport (South Korea) to the new terminal of Phu Bai International Airport.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

On the morning of June 15, the Department of Planning and Investment coordinated with the People’s Committee of Phong Dien district and the Cooperation Plus Investment and Consultancy Joint Stock Company (CoPLUS), a consultancy unit (belonging to the Project of Researching, Proposing, and Consulting for the implementation of the action plan to support sustainable businesses), held a program “Phuoc Tich fam trip and hackathon”.