Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

On the afternoon of April 4, the People’s Committee of Hue City said that the program “Gratitude to the Huong River” in the framework of Hue Traditional Craft Festival 2023 would take place from 5:00 to 21:30 on May 1, 2023 on the Huong River area through Hue City.

Following the success of 8 Hue Traditional Craft Festivals from 2005 to present, and implementing the Four Seasons Festival Project, Hue City People's Committee continues to organize Hue Traditional Craft Festival 2023 with many rich and meaningful programs and activities, contributing to stimulating tourism demand and socio-economic development.

Sunday Handicraft & Art is an activity organized by Legend of Hue and craft units on March 19 at Hue Innovation Hub (53 Nguyen Hue Str., Hue City).

On the morning of March 16, Hue City People’s Committee held a ceremony to receive the sponsorship for Hue Traditional Craft Festival 2023. Attending the ceremony were Chairman of Hue City People’s Committee Vo Le Nhat, city leaders and representatives of the sponsor - Carlsberg Vietnam Breweries Co., Ltd - Huda Beer brand.

Following the success of previous 8 events from 2005 up to now and implementing the project of the Four-Season Festival, Hue city People’s Committee continues to organize the 9th Hue Traditional Craft Festival 2023 with the theme “Essence of Vietnamese Craft” from April 28 to May 5, 2023.

In order to research, evaluate the current situation and propose solutions to develop tourism products associated with craft villages, on the afternoon of December 27, the Provincial Institute for Research and Development held a workshop on “Solutions to develop tourism associated with craft villages and replicate the model to be applied to Thua Thien Hue”.

After the postponement due to the impact of the COVID-19 pandemic in 2021, the People's Committee of Hue City is urgently preparing to organize the 9th Hue Traditional Craft Festival 2023 at the end of April 2023.

To implement the Four Seasons Festival Project, Hue City People's Committee continues to organize the 9th Hue Traditional Craft Festival 2023 with the theme "The Vietnamese Craftsmanship," as a continuation of the previous eight successful Hue Traditional Crafts Festivals since 2005.

Building a brand of craft village products, linking manufacturers and building a production-consumption chain between artisans and enterprises is a must-do to promote handicraft village products.