On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

Innovative start-up activities in Thua Thien Hue have obtained many achievements and have been honored. However, in order for them to continue to spread, in addition to internal resources from enterprises, startups also need mechanisms and policies to effectively activate innovative start-up activities in each business.

The purpose of raising Asian Palm civets of Mr. Vo Quang, a citizen of Group 10 - Thuy Phuong ward - Huong Thuy town, is not for business or profit, yet for raising people’s awareness on protecting endangered wildlife animals; in which, there are many rare species that are on the verge of extinction.

On the morning of April 29th, the People’s Committee of Hue City, in collaboration with J&T Express, organized the “Creating Success on Digital Business Platforms” seminar. Attending the seminar were Permanent member of the Provincial Party Committee, Secretary of Hue City Party Committee Phan Thien Dinh, as well as leaders of departments, agencies, and enterprises from all over the country.

“Social impact businesses and sustainable business: Awareness and support policies” was the topic of a seminar held on the afternoon of April 10. The event was organized by the Provincial Department of Planning and Investment in collaboration with the Enterprise Development Agency, a unit under the Ministry of Planning and Investment (MPI).

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

Hue travel businesses and partners in Malaysia have agreed to initially organize tours in the form of charters to bring visitors directly to each other country.

This was the topic of an Entrepreneur Cafe program, which was organized by the Provincial Business Association in collaboration with the Provincial Department of Planning and Investment on the morning of March 25. The program attracted the participation of a large number of enterprises in the provincial area.

On February 25, Mrs. Tran Duc Minh, Chairman of the Young Entrepreneurs Association said that the Young Entrepreneurs Association would coordinate with the Department of Planning and Investment, and the Department of Tourism to carry out the program of sharing and connecting businesses with Vietnamese TikTok Creators who are in love with Hue specialties.