Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.

Becoming a National University is an important goal of Hue University, contributing to make Thua Thien Hue a centrally-governed city. To achieve this important goal, Hue University has promoted all its internal resources.

Anyone who has ever been attached will tenderly love “the shallow sea” - the largest mangrove area in Southeast Asia. They try to preserve and promote the value of Tam Giang - Cau Hai lagoon... with all their love and enthusiasm. Many other residents are also joining hands to protect their livelihood and that of future descendants.

On the morning of May 23rd, the Faculty of Environment, University of Sciences, Hue University in collaboration with Green IN Vietnam Joint Stock Company, organized a communication program called “Sustainable Energy in Response to Climate Change.”

On May 19th, the People's Committee of Phu Loc District organized a conference to promote and attract investment in tourism in 2023.

With the aim to promote the destinations, contributing to the development of tourism, A Luoi District People's Committee organizes a contest named "A Luoi beautiful scenery" 2023.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

After the first three days, the revenue of the participating craft villages at the Hue Traditional Craft Festival reached nearly 2 billion VND, with many establishments achieving high sales, such as Thai Vinh handicrafts, Loc Mai Hue Fig tea, and Bup Sen establishment...

A heritage must belong to the community, which must be held, jointly protected and promoted by the community, to be durable. The Ao dai is a special heritage of Hue Ancient Capital, and it belongs to the community.