Along with the departure of a direct flight from Hue to South Korea, on August 1, the Provincial Department of Tourism coordinated with Vietjet Aviation Joint Stock Company, SMC Hue Co., Ltd (South Korea), Phu Bai International Airport; the Provincial Tourism Association, and related units to welcome the first direct flight, connecting Thua Thien Hue with Seoul City (South Korea). This is also the first flight from Incheon International Airport (South Korea) to the new terminal of Phu Bai International Airport.

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

On the morning of June 15, the Department of Planning and Investment coordinated with the People’s Committee of Phong Dien district and the Cooperation Plus Investment and Consultancy Joint Stock Company (CoPLUS), a consultancy unit (belonging to the Project of Researching, Proposing, and Consulting for the implementation of the action plan to support sustainable businesses), held a program “Phuoc Tich fam trip and hackathon”.

On the morning of June 3, Hue City People's Committee cooperated with the German International Cooperation Organization (GIZ) and Vietsoftpro Joint Stock Company and related units to organize a cycling event in response to World Bicycle Day (June 3) and to receive sponsored bicycles for Hue Smart Bike project.

On May 30, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a working session with the Commercial Department – Vietjet Aviation Joint Stock Company (Vietjet) about opening new domestic and international flights to Hue.

On the morning of May 23rd, the Faculty of Environment, University of Sciences, Hue University in collaboration with Green IN Vietnam Joint Stock Company, organized a communication program called “Sustainable Energy in Response to Climate Change.”

On the morning of May 2, representative of Green – Smart – Mobility Joint Stock Company (The GMB) informed that they would provide its taxi service with 250 electric taxies in Thua Thien Hue this May.

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

On April 13th, VnExpress newspaper, in coordination with the People's Committee of Thua Thien Hue province and FPT Online Joint Stock Company, held a press conference to announce the VnExpress Marathon Imperial Hue 2023 race.

On the morning of March 28, the Department of Tourism in collaboration with German Agency for International Cooperation (GIZ), the People’s Committee of Hue City and Vietsoftpro Joint Stock Company held a seminar with the theme “Public bike tour design in Thua Thien Hue”.