For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

On the morning of September 7, Mr. Nguyen Thanh Binh, Standing Deputy Chairman of the Provincial People’s Committee; leaders of the Department of Tourism, representatives from Tourism promotion Information Center, units, and tourism businesses in Hue attended the 17th International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023).

The first annual boat racing event of Thuy Thanh commune (Huong Thuy town) kicked off on the morning of August 30th on Nhu Y River (at the community tourism spot of Thanh Toan Tiled-Roof Bridge), marking the start of a series of activities to celebrate numerous important local events.

From a girl who could only help her parents with farming - growing rice and corn, Ms. A Lang Be has taken her opportunity to become a tour guide when the legendary Kazan waterfall in Doi village (Thuong Lo commune, Nam Dong district), considered “a natural breast”, bestows an eco-tourism site on the local community.

Hue City aims to establish a smart tourism information infrastructure which is compatible with smart devices, contributing to ensuring a consistent management system and the utilization of cultural and tourism information among local organizations. This is the objective of the project to build a smart cultural and tourism Hue city, sponsored by KOICA (Korea International Cooperation Agency in Vietnam).

While Hue Imperial City and the mausoleums of the Nguyen emperors are remnants of a far-off dynasty, the old quarters of Bao Vinh and Gia Hoi are the unfaded imprints of inhabitants’ life of the ancient capital.

Developing eco-tourism sites associated with streams and waterfalls is one of the directions that Nam Dong district has been focusing on and will continue to exploit.

With the number of visitors increasing by 5 - 6 times compared to that of last year, many beaches located from Hai Duong commune (Hue city) to Quang Ngan commune (Quang Dien district) are bustling. The potential for sea tourism in these places is expected to develop further thanks to the "advantages" satisfying visitors.

Along with the departure of a direct flight from Hue to South Korea, on August 1, the Provincial Department of Tourism coordinated with Vietjet Aviation Joint Stock Company, SMC Hue Co., Ltd (South Korea), Phu Bai International Airport; the Provincial Tourism Association, and related units to welcome the first direct flight, connecting Thua Thien Hue with Seoul City (South Korea). This is also the first flight from Incheon International Airport (South Korea) to the new terminal of Phu Bai International Airport.

Thinking of Hue, many people often associate it with a sunny summer or a melancholic rainy season.

The top 20 tours of this unique tour list feature two tours in Hue, an independent tour and a joint tour with other central provinces.

These hills have been dubbed as paradise on the midlands. Coming here, visitors seem to be lost in such a heavenly space and mesmerized by the pure beauty of the natural scenery with more than 600 hectares of tea trees stretching into infinity.

With the naked eye, we can see that the road is too small, just over 3m wide, and it is difficult for large passenger vehicles to travel to Chuon lagoon.

We would like to invite you to admire the poetic and peaceful natural scenery of the terraced fields of Mu Cang Chai in the ripe rice season.

More than 600 original artifacts in the field of history, archeology, and ethnology worth of high historical - cultural values are being housed in the Museum of Ethnology - Archeology under the Faculty of History, University of Sciences, Hue University.

We would like to show you some very beautiful sunrise colors to welcome a new day, uniquely to Hue - the ancient capital that cannot be found elsewhere..

The Vietnam National Administration of Tourism has just notified tourism management agencies and tourism businesses of candidate nominations for the 2023 ASEAN Award.

A couple, in the following video, have devoted more than 20 years of their life to lantern making for the mid-autumn festival season.

On the National Day holiday this year, local people and visitors will have the chance to experience a new service to explore Hue city on the open top double decker buses.