In recent years, Hue tourism has been quite successful with a new type of tourism - sports tourism, especially running tournaments. However, Hue is a land that can develop other types of tourism, and music tourism is the great potential that needs to be awakened.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

On the morning of July 2, the Provincial People's Committee directed the Department of Tourism to coordinate with Vietjet Air, Phu Bai International Airport, and other relevant units to welcome the first international flight by Vietjet Air to Terminal 2 - Phu Bai International Airport.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

There is a need to calculate the traffic directional distribution inside the Hue Imperial City scientifically and reasonably for preservation and development. Besides, it is needed to do research into the development of a waterway tourism system inside the Imperial City to create a tourist attraction…

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

CNN has just introduced a list of the top 12 most attractive destinations in the world for Fall 2022, in which Hanoi capital is considered a "real bright spot" with beautiful scenery and a pleasant climate.

We would like to introduce to you the pristine and poetic beauty of the Son River in Phong Nha National Park of Quảng Bình province - a great place for nature lovers and peace seekers.

Ha Long Bay, known as one of the 7 natural wonders of the world with nearly 2,000 islands of various sizes.

The game "A memory for Hue Art" under the program "Heritage Education" and the project "Virtual conservation and restoration with technical training at Phụng Tiên Palace" has attracted many student participants this summer.

A Dalat-born man named Hoàng Anh Tuấn, now living in Hue, has chosen to revive decade-old industrial lamps instead of discarding them all.

Spanning across nearly 20,000 hectares, Thác Bà Lake boasts more than 1,300 islands of different sizes, limestone mountains rising above the waves, and a system of beautiful caves nestled deep in the mountains.

We would like to share with you some of the most stunning images of Phướn waterfall in Hương Phú commune, Nam Đông district.

The island is home to 17 coral varieties, and since they are formed on volcanic sediments, the coral reefs in Hòn Yến have such a distinctive beauty.

The street festival "Cultural colors" was one of the activities that attracted a lot of people and tourists to participate in the series of events of Hue Festival Week 2022.

The Community Ao Dai Hue Festival that took place from June 17th to 23rd, in its vibrant and joyful festive atmosphere for local residents and tourists to immerse in.