Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

Located approximately 4km northwest of the center of A Luoi district, along the Ho Chi Minh Highway, the eco-tourism area of A Nor (Hong Kim commune) has now transformed into a vibrant homestay and farm stay hub in the highlands.

On April 22nd, Thua Thien Hue History Museum announced that as part of the activities for National Tourism Year 2024 and the 70th Anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) in Dien Bien, the museum has brought the exhibition “Hue - Cultural heritage, Potential destination” to the public.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

We would like to invite you to admire the experience the vibrant atmosphere at dawn at Thuan An fishing port - the biggest fishing port in Thua Thien Hue province.

In the rainy weather, excitement and joy were clearly visible on the faces of international guests.

We would like to invite you to admire the beauty of the terraced fields in Mù Cang Chải district, Yên Bái province.

Thailand, the United States (of America), Malaysia, Taiwan, France, England, Australia, Germany, South Korea and the Netherlands are the top 10 international markets with their visitors to Hue in the first 9 months of the year.

We would lịke to invite you to admire the images of white reeds in Hue Imperial City, attracting many people and tourists to check-in in recent days. Visitors have been amazed by the pure beauty of the white reed flowers against the background of ancient walls.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.

On the morning of September 27th, the City People's Committee organized the opening of the exhibition space with the theme "The Colors of Mid-Autumn" to showcase the cultural beauty of celebrating the Mid-Autumn Festival of the Hue people.

Located about 15 km from Hue city's center, the Rú Chá mangrove forest is a famous destination, attracting numerous people coming to take check-in photos when Autumn is around the corner.

Inspired by a meeting between the Hue Monuments Conservation Center and representatives of the Asian Photography Bridge, Hue International Photography Festival 2023 became a bridge to gather photographers from 7 countries and the Crossing Bridges together. This was a very good opportunity to promote the image of Hue city to domestic and international friends.

We would like to invite you to admire wondrous images of - one of the biggest salt fields in Vietnam - Hòn Khói salt field located in the wards of Ninh Thủy, Ninh Diêm, and Ninh Hải and spreading to Ninh Thọ commune, Ninh Hoà town in Khánh Hòa Province.