The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

After the complete liberation of the South, the country was unified, Thua Thien Hue remained a locality bearing many scars of war; the lives of the people were extremely difficult; many buildings, architectures were desolate and in ruins. But it is also from here that the Ancient Capital is not alone on its journey of revival from desolation and gradually developing in a sustainable manner, with the goal of striving to become a centrally-governed city with its own unique strengths.

The Nine Urns, a national treasure located in Hue Imperial Palace, feature carved images of Vietnam that may be familiar to those who have visited the site. These images have now been recreated on wood by a group of skilled experts and artists using their unique and impressive techniques.

Phuoc Tich ancient village is surrounded by the O Lau river in Phong Hoa Commune, (Phong Dien District), which is 40km north of Hue City. The village was founded in 1470, during the reign of Le Thanh Tong. With its poetic scenery, valuable architecture of ruong houses and garden houses, and unique cultural institutions, etc., the village was recognized as a national relic in 2009. Currently, the functional agencies are preparing a dossier to propose the village to be recognized as a special national relic.

Since embarking on the journey with technology to preserve fresh flowers into everlasting blooms, the love for flowers of Ms. Nguyen Thi Thanh Lan (from Phong Thu, Phong Dien) has flourished even more. Day and night, with relentless dedication to exploration and research, this young lady has ingeniously created beautiful, unique everlasting flower products, from flower fields.

From researching the topic to participate in the Provincial Science-Technology Contest for High School Students, a group of students from Dang Tran Con Senior High School made tea bags from rose myrtle flowers, a unique product from the local raw material sources.

Not only well known in the “kite map” as a kite maker whose giant kites have flown in many parts of the world, Nguyen Dang Hoang is also considered a unique kite flier as he has made countless original kites, creating his own brand name “Hoang’s Kite.” Among them, his dragon kite, a symbol of power,_ made with Hoang’s skillful hands then hovered in the sky at shows and international festivals made many people admire.

Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

As the "doors" of cultural heritage have been gradually opened over the years, the "doors" of the natural landscape are also continuing to be unlocked.…, bringing tourists an incredibly unique Ancient Capital.

Understanding the value of star fruits for household cleaning, Myy Nature has created a unique “ecosystem” of biological products made from star fruits.