Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

On the evening of January 26th, 2024, the award ceremony for the ASEAN Clean Tourist City took place in Vientiane, the capital of Laos. Hue City, being one of three cities representing Vietnam, proudly received this prestigious award. This is an award within the framework of the ASEAN Tourism Forum (ATF) held from January 22nd to 27th. The delegation from Hue City, led by the Chairman of the People's Committee of Hue City, Vo Le Nhat, attended the award ceremony and participated in various activities of the forum.

Over 100 students from Huong Long primary school (Hue City) participated in a communication activity on gender equality in 2023, an activity held by Hue Fine Arts Museum on December 25 with various activities such as exhibition, propaganda on gender equality, and painting competition.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

Taking place from May 19 to 21, 2023 with various attractive activities, ‘Thuan An – the Call of the Sea’ Festival 2023 is a highlight in a chain of cultural events of the summer festival of Hue Festival 2023.

After 8 days and nights of various meaningful and exciting programs and activities, on the evening of May 5th, Hue Traditional Craft Festival 2023 officially came to a close, with a promise to meet tourists and locals again at the Hue Traditional Craft Festival 2025.

The 5th national startup festival for students 2023 was held at Hue University on March 25 and 26. With large scale of organization, the festival this year will consisted of various important activities and Hue University was ready for each one.

On the occasion of the Lunar New Year of the Cat 2023, Hue Monuments Conservation Center organizes various cultural and artistic activities at Hue Imperial Citadel to introduce to visitors the special and unique features of the Ancient Capital’s culture on the old days and create vibrant atmosphere for the heritage area.