From the early morning of September 2, the Imperial Citadel in Hue continuously welcomed thousands of domestic and international tourists to visit.

The summer travel season is peaking, but unlike previous years, this year's domestic travel trends show significant changes. Vietnamese tourists are adjusting their travel choices to fully enjoy their vacations, opting for night flights, train journeys, or personal car trips.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

On the evening of April 29th, at Thuan An beach, Thuan An ward, the People's Committee of Hue City organized the opening ceremony of “Thuan An – Call of the sea” festival 2024. The event was attended by Mr. Phan Thien Dinh, Member of the Standing Provincial Party Committee, Secretary of the City Party Committee, and Chairman of the City People's Council; city leaders; departments, agencies, units, enterprises; as well as domestic and international tourists.

In addition to the Hue heritage system, a large number of domestic and international tourists came to visit and offer incense of paying tribute at other historical sites in the province, with the largest number of tourists were at the Chin Ham historical relic site (An Tay Ward) and the Phan Boi Chau memorial site (Truong An Ward, Hue City).

After the process of researching and developing products, Thua Thien Hue will systematically exploit healthcare tourism products to attract domestic and foreign tourists.

​Passenger Bus Joint Stock Company, Hue Branch has introduced to the public the service of transporting tourists by open-top buses. This service takes foreign and domestic tourists to famous scenic spots in Hue city for experience and visit.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

On April 13th, VnExpress newspaper, in coordination with the People's Committee of Thua Thien Hue province and FPT Online Joint Stock Company, held a press conference to announce the VnExpress Marathon Imperial Hue 2023 race.