The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

On the evening of August 4th, at Imperial Citadel night street in Thuan Hoa Ward, Hue City People's Committee held the closing ceremony of the Creative Space for experiencing traditional Hue handicrafts, specialties, and cuisine.

Over the course of 3 nights, from August 2 to 4, at the Imperial City Night Street in Thuan Hoa Ward, Hue City People's Committee will organize a creative and experiential space for Hue traditional handicrafts, specialties, and cuisine.

Hue is an area with many regional specialties. The end of the year is an opportunity for these products to be more widely known in the market. Many stores selling agricultural and local specialties recently have also displayed products and specialties of the region for the Tet holiday.

Among the top 10 records for Asian culinary dishes and specialties this year, Thua Thien Hue has two records recognised as Asian records, which are mussel rice (com hen), a culinary dish, and sesame candy (me xung), a local specialty.

On February 25, Mrs. Tran Duc Minh, Chairman of the Young Entrepreneurs Association said that the Young Entrepreneurs Association would coordinate with the Department of Planning and Investment, and the Department of Tourism to carry out the program of sharing and connecting businesses with Vietnamese TikTok Creators who are in love with Hue specialties.

Taking place on October 6 at 53 Nguyen Hue, Hue City, the innovation festival for Hue traditional products held by the People’s Committee of Hue City in collaboration with the Provincial Innovation Start-up Center is an activity to raise the capacity of branding and sales for Hue specialties and traditional products.

These pizzas with the typical flavors of Hue will bring a new and unforgettable culinary experience to those who are passionate about discovering Hue cuisine

With a variety of choices, from "authentic Hue" snacks to regional specialties, snack lovers in Hue have found their own ways to enjoy delicious, nutritious, cheap, and quality snacks.

Eye-catching packages of Phuc linh cookies, banh chung (square-shaped wrapped sticky rice), banh tet (tube-shaped wrapped sticky rice), mut thanh-tra (sugar-crystallized thanh-tra peels), and the forgotten toy figurines are now available on FoodMap as Tet necessities.