On the afternoon of March 26th, Orient Human Design Inc Association, together with UT Aim Co., Ltd, Japan had a working session with University of Economics, Hue University on connecting and offering internship positions to students, as well as placing orders regarding human resource training for Japanese businesses in the near future.

On the morning of March 23, at Trinh Cong Son Park, Hue City People's Committee held the opening ceremony of the 3rd Hue City Traditional Boat Racing Competition, aiming to celebrate the 93rd anniversary of the founding of the Ho Chi Minh Communist Youth Union, the 78th anniversary of the traditional day of the Vietnamese Sports sector, and the 49th anniversary of Thua Thien Hue's liberation day. This is also one of the activities responding to Hue Festival 2024.

On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

With the initial numbers of 3 11-seat electric cars, 23 electric bicycles and 50 bicycles, visitors will have the opportunity to explore the heritage sites, enjoy fresh air, and admire the beautiful scenery of Gia Long Emperor’s mausoleum.

In addition to the ordinary exhibitions, Hue Museum of Fine Art needs to aim to the assistance of digital technology to attract more viewers and provide them with more hands-on experience. What is meant by digital technology is the its focus on digitizing data and exploiting smart remedies for the exhibits.

Living in a place considered a ‘barren’ land, people in the hilly area of Phong Son - Phong Xuan - Phong My on the west of Phong Dien district were once skeptical when a businessman brought tens of billions of VND back to his hometown to establish a manufacturing plant for producing medicinal essential oils. Now that they are convinced, and feel happy upon breathing in the ‘air fragrant with scents from medicinal herbs’.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

On the afternoon of January 4, the Faculty of Engineering and Technology – Hue University coordinated with CoTAI Startup Studio, and high schools in the provincial area to hold a festival of experiencing artificial intelligence called “AI Open Day 2024”.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.