Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

The South China Morning Post (an English daily newspaper published in Hong Kong) has just introduced two unique monuments of Vietnam. Along with the Notre Dame Cathedral in Ho Chi Minh City, the Ho Quyen arena (the Tiger Arena) in Thua Thien Hue is also introduced as a very unique destination in Asia that should not be skipped by visitors around the world.

On June 26, Prof. Michelle Hermiston from the University of California, San Francisco (UCSF, USA) visited and collaborated with Hue Central Hospital to organize a training course on “Hematopoietic stem-cell transplantation in cancer, benign blood diseases and congenital immunodeficiency”.

On the morning of June 26, the delegation from Champasak Province, Laos, led by its Secretary of the Provincial Party Committee and Provincial Governor, visited and worked in Thua Thien Hue Province.

Within the framework of the 2023 Local Promotion Program in Japan organized by the Ministry of Foreign Affairs, Vice Chairman of the People's Committee of Thua Thien Hue Province, Mr. Phan Quy Phuong, had a visit and working session in Kanagawa Prefecture, Japan.

Of more than 350 artisans from the 69 well-known craft villages across the country participating in Hue Traditional Craft Festival 2023, artisan Phan Thi Thuan and her booth of the Phung Xa weaving village attracts many visitors because of her unique product: silk from lotus fibers.

For tourists from all over the world and Hue people, Vesak day (Buddha’s birthday) is an annual event as well as an indispensable spiritual practice with a variety of celebration activities.