With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

Many tourists choose Hue as an ideal tourist destination when looking for some healing places. The poetic beauty and countless attractive places of the Ancient Capital will help visitors find true peace.

Nguyen Ha, a teacher in Kien Giang province, takes a trip to Hue every summer. He visits Hue with family, with friends, or his school. He has often chosen Hue as a destination because he believes that Hue always remains attractive to tourists. Every time he comes to Hue, he discovers more of its hidden yet seductive charm.

Besides the lively and beautifully decorated spring outing places, in recent years, one of the destinations on the days of Tet that many people have chosen to visit is the museum. Therefore, museums also open during Tet to serve the public’s demand of enjoying arts.

According to Hue Monuments Conservation Center, this Lunar New Year, the Tu Phuong Vo Su Pavilion, a cultural destination of the heritage of Hue Ancient Capital, is put back into operation as a stopover for visitors from all over the world, after a period of closure.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

On the morning of December 27, the Provincial Tourism Association opened a ceremony to launch the Thuy Bieu – A Plastic waste reduction tourist destination.

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.