Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

As a meaningful highlight to attract tourists and people during the holidays of April 30 and May 1, the space to experience cuisine, poetry, and Ao Dai within the framework of Hue Traditional Cuisine Week 2024 at Thuong Bac Park takes place from April 27 to May 1, providing a place to have fun, experience, and enjoy regional cuisine throughout the country, creating a vibrant and bustling atmosphere for the long holiday.

On the evening of April 29th, at Thuan An beach, Thuan An ward, the People's Committee of Hue City organized the opening ceremony of “Thuan An – Call of the sea” festival 2024. The event was attended by Mr. Phan Thien Dinh, Member of the Standing Provincial Party Committee, Secretary of the City Party Committee, and Chairman of the City People's Council; city leaders; departments, agencies, units, enterprises; as well as domestic and international tourists.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

Carrying with them a love for Hue and impressed by the hospitality of the people of the Ancient Capital, the Royal Stilt Walkers of Merchtem (Koninklijke Steltenlopers Van Merchtem) of the Kingdom of Belgium will participate in Hue Festival for the 5th time.

In addition to the Hue heritage system, a large number of domestic and international tourists came to visit and offer incense of paying tribute at other historical sites in the province, with the largest number of tourists were at the Chin Ham historical relic site (An Tay Ward) and the Phan Boi Chau memorial site (Truong An Ward, Hue City).

Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

Diving right at the foot of the coastal rock embankment in Giang Hai commune (Phu Loc), precisely at the moment when the waves had not yet reached, Mr. Hung extended his hands into every crevice. In just a moment, he firmly held in his hand a stone crab (Gecarcoidea) with its two large claws.

After the complete liberation of the South, the country was unified, Thua Thien Hue remained a locality bearing many scars of war; the lives of the people were extremely difficult; many buildings, architectures were desolate and in ruins. But it is also from here that the Ancient Capital is not alone on its journey of revival from desolation and gradually developing in a sustainable manner, with the goal of striving to become a centrally-governed city with its own unique strengths.

On the evening of April 27, at Thuong Bac Park, Dong Ba Ward, the People's Committee of Hue City in collaboration with Phu Dat Gia Co., Ltd. organized the opening ceremony of the Hue Traditional Food Week 2024.