In 2024, there has been six individuals who donated artifacts, and nine establishments and individuals involved in producing traditional Hue handicrafts supported the Thua Thien Hue Museum of History in its exhibition and display efforts to promote Hue’s cultural heritage to the public and visitors.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In Doi village (Thuong Lo Commune, Nam Dong District), there is a special man who quietly and diligently preserves and promotes the traditional values of the Cơ Tu ethnic group. This man is Pơloong Chướch, a senior artisan who has dedicated his entire life to the craft of weaving.

On October 5th, the Vietnam Digital Media Association and VietTimes e-magazine held the Vietnam Digital Awards 2024 ceremony in Hanoi. Hue Monuments Conservation Center (HMCC) was honored in the category of Outstanding digital transformation by public service and business units with its solution “Applying digital technology to conserve and promote the values of Hue’s heritage.”

The Job Transaction Month with the theme of “September, the Autumn of Recruitment” in 2024 is being organized by the Provincial Employment Service Center from now until the end of September, to promote the connection between labor supply and demand in the province. The Job Transaction Month attracts nearly 1,000 students and workers to seek information, receive counseling, and apply for jobs in both in-person and online forms.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

The Ministry of Culture, Sports, and Tourism has just issued a decision to recognize “The Knowledge of Making and Wearing Hue Ao dai” of Thua Thien Hue Province as part of the National Intangible Cultural Heritage List. This serves as an impetus for the Thua Thien Hue Garment Association to promote the introduction of the five-panel Ao dai into schools.

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

Hue has many outstanding fields to join UNESCO Creative Cities Network (UCCN). This not only promotes local cultural identity to the world but also provides an opportunity to attract tourists and investors to Hue. However, choosing which field to highlight the uniqueness of Hue when participating in UCCN is something that needs careful consideration.

On the morning of July 12th, Phu Xuan University organized an exchange session on Han - Nom calligraphy, aiming to introduce and promote the art of calligraphy to a large number of students in the university.