For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

Talking about Hue cuisine, tourists always give compliments, a special highlight of which is Hue vegetarian cuisine. Tapping the value of vegetarian cuisine for tourism is partly an opening to promote tourism and partly a contribution to preserving and promoting the value of Hue vegetarian cuisine.

With the goal of building environmentally friendly Green Transport infrastructure, in line with the overall economic development orientation of the province in the period 2021 - 2030, with a vision to 2050, on June 14, Hue Monuments Conservation Center and Gbike Co., Ltd. (South Korea) signed a cooperation agreement to implement a green transport project in the relic area to exploit and promote the values of Hue relics.

On the morning of June 9th, Hue City Center for Culture, Information, and Sports organized the opening ceremony and activities for the Hue - Cergy Cultural and Artistic Exchange Day titled “From tradition to modernity”. This event is part of Hue International Arts Festival 2024.

The artifacts selected for identification are representative items typical of the Nguyen Dynasty's royalty and officials, such as the golden throne, palanquins, ceremonial shoes (things used in daily life and rituals), gold and jade branches (interior decorations), and the Xam Huong set (a recreational activity). This initiative marks the beginning of applying technology to preserve and promote the cultural heritage values preserved in Thua Thien Hue.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

As a meaningful highlight to attract tourists and people during the holidays of April 30 and May 1, the space to experience cuisine, poetry, and Ao Dai within the framework of Hue Traditional Cuisine Week 2024 at Thuong Bac Park takes place from April 27 to May 1, providing a place to have fun, experience, and enjoy regional cuisine throughout the country, creating a vibrant and bustling atmosphere for the long holiday.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.