Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

Following the success of 8 Hue Traditional Craft Festivals from 2005 to present, and implementing the Four Seasons Festival Project, Hue City People's Committee continues to organize Hue Traditional Craft Festival 2023 with many rich and meaningful programs and activities, contributing to stimulating tourism demand and socio-economic development.

In order to create a connection and to balance the nightlife and entertainment activities in Hue city and to form an attractive nightlife tourism product to serve locals and tourists, Hue will soon open a pedestrian street at Hai Ba Trung Street in Vinh Ninh Ward. Around this event, Thua Thien Hue Weekly had a talk with Mr. Tran Song, Vice Chairman of Hue City People's Committee.

On July 21st, a training conference was held to foster legal knowledge on business activities in Vietnam in the field of tourism and to discuss the implementation of support policies and regulations in the tourism industry.

As part of the series of activities to respond to Hue Festival Week 2022, from June 20 to 26, the Provincial Department of Tourism in collaboration with the Hexa Media Company organized a media trip called "Visit Hue".

Recently, A Luoi has emerged as an eco-tourism and resort destination chosen by tourists because of its fresh air, green trees, and overlapping mountains. The locals are hospitable, sincere and honest, so they make guests feel contented. Therefore, tours to experience streams and waterfalls, festivals, life and activities of A Luoi people are being put into operation by travel agencies, promising to be the highlight of this summer.

The tourism industry of the five localities including Da Nang city, Quang Nam - Quang Binh - Quang Tri and Thua Thien Hue province has just signed a memorandum of cooperation in 2022 to support each other in the restoration of tourism activities.