During a recent tourism survey in Malaysia, Hue tourism businesses chose to wear the traditional Ao Dai when working with partners.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

On the afternoon of April 4, the People’s Committee of Hue City said that the program “Gratitude to the Huong River” in the framework of Hue Traditional Craft Festival 2023 would take place from 5:00 to 21:30 on May 1, 2023 on the Huong River area through Hue City.

Patterns on Zeng and small products made of Zeng by Ta Oi artisans in the mountainous district of A Luoi have been so impressive. Lovers of this traditional fabric not only want to own products, but also visit remote villages to experience firsthand the weaving process.

Following the success of 8 Hue Traditional Craft Festivals from 2005 to present, and implementing the Four Seasons Festival Project, Hue City People's Committee continues to organize Hue Traditional Craft Festival 2023 with many rich and meaningful programs and activities, contributing to stimulating tourism demand and socio-economic development.

On the morning of March 16, Hue City People’s Committee held a ceremony to receive the sponsorship for Hue Traditional Craft Festival 2023. Attending the ceremony were Chairman of Hue City People’s Committee Vo Le Nhat, city leaders and representatives of the sponsor - Carlsberg Vietnam Breweries Co., Ltd - Huda Beer brand.

Following the success of previous 8 events from 2005 up to now and implementing the project of the Four-Season Festival, Hue city People’s Committee continues to organize the 9th Hue Traditional Craft Festival 2023 with the theme “Essence of Vietnamese Craft” from April 28 to May 5, 2023.

On the night of March 6, Hue Monuments Conservation Center announced that they would offer free entrance ticket for female tourists wearing traditional Ao dai to visit relics on International Women’s Day.

From the Hue lotus with a close and familiar appearance, researchers at the University of Agriculture and Forestry, Hue University have "transformed" each part of the traditional lotus plant into attractive products on Vietnamese people's dining tables and living rooms; and, it is going to be exported to America in the near future.