From the early morning of September 2, the Imperial Citadel in Hue continuously welcomed thousands of domestic and international tourists to visit.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

On August 1, Hue Monuments Conservation Center collaborated with the Department of Culture and Sports of Da Nang City to open Hai Van Frontier Post (Hai Van Quan) relic site for visitors after a period of restoration.

In the third quarter round of the 24th “Road to Mount Olympia” (with Vietnamese title being “Duong len dinh Olympia”), which was broadcasted on the afternoon of July 7, Vo Quang Phu Duc, a representative from Quoc Hoc Hue High School for the Gifted, excellently won the first prize.

The artists were impressed by the affection and warm welcome from the audience, people, and visitors while representing their nations to perform and exchange culture at Hue Festival 2024 week.

That Hue University welcomes many leading professors and experts coming to its member universities to spread new pieces of knowledge is not only an opportunity for its academic staff to acquire new knowledge, but also partly affirms its prestige.

After the information that Hue International Arts Festival Week 2024 going to take place from June 7 to June 12 was announced by the organizing committee, the tourism industry and travel agencies have focused on promoting and introducing it to tourists, and supplementing and building tour programs to create more experiences for guests; all are ready to welcome tourists to Hue during this festival.

Based on statistics on the number of guests booking rooms at accommodation facilities and tourist attractions, it is expected that Thua Thien Hue will welcome a large source of visitors from other provinces and cities during the upcoming long holiday of April 30 and May 1, with an estimated 65,000 arrivals.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.