The pair of giant dragons – the mascot of the Year of the Dragon are being crafted amidst the curiosity of both locals and tourists. The pair of these dragons are placed in the large yard opposite the entrance of Quoc Hoc High School for the Gifted on Le Loi street., Hue City.

Ms. Dinh Thi Hoai Trai, Director of the Hue Fine Arts Museum, announced on January 19th that the museum received nearly 60,000 visitors in 2023. Visitors were mainly attracted to Le Ba Dang and Diem Phung Thi art exhibitions. According to Ms. Trai, this figure represents a 40% increase compared to that of the year 2022.

Accordingly, 3 locations organizing high altitude fireworks to welcome the Lunar New Year 2024, the Year of Dragon include Hue City, Quang Dien and Phu Vang districts.

In 2023, Ho Chi Minh Museum in Thua Thien Hue welcomed more than 122,000 visitors to the museum, as well as the relics under its management.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

The “Tet Hue” Festival organized by Hue city is set to kick off a series of activities to welcome the new year 2024, with the highlight being the “Tet Hue” program organized annually on the occasion of celebrating the nation's traditional Tet.

According to the information from Hue City People's Committee, Hue Countdown - Happy New Year 2024 program will take place at 20:00 on December 31 at the intersection of Hung Vuong Street, Hue City. This is an art program to welcome the new year, with the participation of Hue talents, as well as famous singers and artists namely Hieuthuhai, Orange, and Dinh Xuan Ky, etc.

On December 10, the Provincial Department of Tourism coordinated with Hue Monuments Conservation Center and related units to welcome a group of international cruise passengers on the Diamond Princess high-grade cruise to visit Hue ancient capital.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.