Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

On January 25, the launching ceremony of the 53rd UPU International Letter-Writing Competition in 2024 was held for the students in the provincial area at Quoc Hoc Highschool for the Gifted.

On January 20th, the Department of Science and Technology, in collaboration with the Department of Intellectual Property and the Ministry of Science and Technology, held a ceremony of announcing, awarding and receiving the Protective Certificate of “Hue” Geographical Indication for Thanh Tra grapefruits of Thua Thien Hue province.

With the concept that "a person only gets married once in their life", the Pa Co people (A Luoi District) always consider the wedding ceremony one of the most important rituals to mark each person's maturity.

On the morning of January 21, the People’s Committee of Hue City held a ceremony to relaunch the system of public shared bikes in the city central area.

On the afternoon of January 21, the exhibition by the Huong River Antique Pottery Museum, included a cultural and artistic seminar along with a calligraphy exhibition focused on the theme “Imperial City of Hue in Poetry - Emperor Thieu Tri and the Collection of Ngu De Do Hoi Verses”.

On the morning of January 6, at the National Hero Memorial of Quang Trung - Nguyen Hue (An Tay Ward, Hue City), Hue City People's Committee held an incense offering ceremony to commemorate the 235th anniversary of Nguyen Hue’s Coronation and dispatching army to defeat the Qing army. The ceremony was attended by representative leaders of the city, departments, branches, unions and people in the area.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

On the morning of January 3, the University of Medicine and Pharmacy, Hue University held a ceremony to launch the Bachelor’s degree training program in Medical Laboratory Technology, which has met the quality standards of the ASEAN University Network – Quality Assurance (AUN – QA).

With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.