Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

On the morning of June 9th, Hue City Center for Culture, Information, and Sports organized the opening ceremony and activities for the Hue - Cergy Cultural and Artistic Exchange Day titled “From tradition to modernity”. This event is part of Hue International Arts Festival 2024.

From June 8th to 10th, Quang Dien District will host the Song nuoc Tam Giang (Tam Giang Water Wave) Festival as part of the activities celebrating Hue Festival 2024. The festival will feature a variety of unique cultural, artistic, and sports activities, deeply reflecting the riverine culture of the region surrounding the Tam Giang lagoon.

On the afternoon of June 3, at the Truong Lang Corridor of the Forbidden City, Hue Imperial City, Hue Monuments Conservation Center in collaboration with Hue University of Arts organized the opening ceremony of an exhibition on arts and heritage, with the theme “Artistic inspiration from royal patterns”. The exhibition is part of a series of activities in response to the highlight week of Hue Festival 2024.

On the evening of May 31, Hue City's Youth Union coordinated with Hue Children's House to organize the opening ceremony of summer activities and the launching ceremony of the Month of action for children, as well as awarding prizes for a writing contest themed “Pens of the young ages”, and an English video clip contest themed “I am a tour guide” in 2024.

As a part of the programs celebrating Hue Festival 2024, from June 8th to 10th, Quang Dien district will host the Tam Giang Water Wave Festival featuring a myriad of cultural, artistic, and sports activities, which is a unique feature of a countryside's river culture at the foot of Tam Giang lagoon.

The Provincial People's Committee has recently issued Decision No. 950/QĐ-UBND, granting a license to establish and recognize the charter of the Hue Bookcase Development Fund, aiming to create a stable source of funding for publishing activities to build and develop the Hue Bookcase.