The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

As a meaningful highlight to attract tourists and people during the holidays of April 30 and May 1, the space to experience cuisine, poetry, and Ao Dai within the framework of Hue Traditional Cuisine Week 2024 at Thuong Bac Park takes place from April 27 to May 1, providing a place to have fun, experience, and enjoy regional cuisine throughout the country, creating a vibrant and bustling atmosphere for the long holiday.

My childhood was marked with the image of my mother stroking her ao dai flat before going out (Ao dai is traditional costume for women (and men) in Vietnam.) At that time, cloth produced in the country was cheap; my mother had many ao dai of different colors tailored. She wore ao dai everywhere she went on every occasion.

In order to honor Ao dai Vietnam clothing, and at the same time respond to Hue Community Ao Dai Week 2024, which is due to take place from June 24 - 30, Hue City People's Committee has just issued an official dispatch to organize the Hue Community Ao Dai Week 2024.

Ao Dai has become a cultural symbol for Vietnamese women in general. For the women of Hue in particular, Ao Dai is a source of pride because Hue Ao Dai has been firmly established in the hearts of the people. For Ao Dai to flourish and be honored, the support and promotion by our sisters, by the members of the Women's Union throughout the province, are essential.

Many images of Ao dai Hue and Hue ancient capital’s relics are being displayed by Kao Kuong, a Hue-born photographer (whose real name is Nguyen Cao Cuong) in a photo exhibition themed "The Ao dai which I love". The exhibition opened on March 2 at 87 Tran Quoc Thao Street, Ho Chi Minh City.

On February 28th, the Department of Culture and Sports conducted a review meeting to prepare for the organization of Community Ao Dai Week 2024 and declared the timing to be from June 24th to 30th.

Ms. Hoang Thi Khanh, 81 years old, selling betel nut at Dong Ba market, said that before 1975, small traders all wore ao dai, and Dong Ba was like a miniature Hue, a place preserving the essence of Hue's cultural heritage. Sometimes visitors from far away come to Hue, to Dong Ba market, just to hear the very authentic Hue dialect of the old and young ladies.

Following the success of previous collections such as “Xua va nay” (Past and Present), “Nhat Nguyet” (Sun and Moon), “Em den tu nghin xua” (You Come from Ancient Times), “Vu khuc gam lua” (Silk Dance), and “Bong - Hinh” (Shadow - Image), on the evening of December 14th, Trinh Hoang Dieu - a fashion designer, will unveil a new collection of Ao dai entitled “Mau thoi gian” (Colors of Time) at the art event and fashion show “Dieu - Mau thoi gian” (Dieu - Colors of Time) in Ho Chi Minh City.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.