On the afternoon of the 30th day of Tet, the incense village of Thuy Xuan (Thuy Xuan Ward, Hue City) became more crowded with many delegations of international tourists coming to visit, experience, and take commemorative photos.

In addition to the ordinary exhibitions, Hue Museum of Fine Art needs to aim to the assistance of digital technology to attract more viewers and provide them with more hands-on experience. What is meant by digital technology is the its focus on digitizing data and exploiting smart remedies for the exhibits.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

On January 28, the Provincial Youth Activity Center organized a program to experience the traditional Lunar New Year of Vietnam and South Korea, with the theme "Connecting Spring - Peaceful Tet (Lunar New Year)". The event was attended by Mr. Nguyen Chi Tai, Member of the Standing Committee of the Provincial Party Committee, Head of the Provincial Party Committee's Commission for Mass Mobilization.

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

In these days in Hue, the foggy weather immediately brings to my mind the menu of stir-fried khuyet (Sergestid shrimps) with tomato accompanied by raw vegetables. This experience was passed down by my mother.

On the afternoon of January 8, the Provincial Business Association and TTC Group coordinated with Hue CEO Club and the Provincial Travel Association organized a seminar on business management and operation. The program attracted the participation of nearly 200 delegates from the businesses within the province.

On the afternoon of January 4, the Faculty of Engineering and Technology – Hue University coordinated with CoTAI Startup Studio, and high schools in the provincial area to hold a festival of experiencing artificial intelligence called “AI Open Day 2024”.