Inside the Hue Royal Palace heritage site, at Duyet Thi Duong Theater (the theater for the king, royal family members, and mandarins to enjoy traditional royal operas) stands a space exhibiting hundreds of tuồng (traditional Vietnamese opera) masks, which get tourists to stop to explore.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

Many tourists choose Hue as an ideal tourist destination when looking for some healing places. The poetic beauty and countless attractive places of the Ancient Capital will help visitors find true peace.

Nguyen Ha, a teacher in Kien Giang province, takes a trip to Hue every summer. He visits Hue with family, with friends, or his school. He has often chosen Hue as a destination because he believes that Hue always remains attractive to tourists. Every time he comes to Hue, he discovers more of its hidden yet seductive charm.

Booking.com's survey shows 7 travel trends that are popular with tourists in 2024. Thua Thien Hue has favorable conditions to meet new trends in tourism. The issue is proactively seizing and exploiting the advantages.

On the afternoon of March 6th, Thua Thien Hue Provincial People's Committee organized a meeting to review the organization of “S-Race 2024” Running tournament for students in Hue.

After the process of researching and developing products, Thua Thien Hue will systematically exploit healthcare tourism products to attract domestic and foreign tourists.

As the "doors" of cultural heritage have been gradually opened over the years, the "doors" of the natural landscape are also continuing to be unlocked.…, bringing tourists an incredibly unique Ancient Capital.

​Passenger Bus Joint Stock Company, Hue Branch has introduced to the public the service of transporting tourists by open-top buses. This service takes foreign and domestic tourists to famous scenic spots in Hue city for experience and visit.

The Department of Tourism has reported that during the Giap Thin Lunar New Year (Year of the Dragon), the number of tourists visiting Hue for sightseeing and experiences has significantly increased compared to that of the same period in 2023, with many accommodation facilities fully booked during the festive days.