In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

A group of artists from many places have been in love with Hue so much that they have painted art works about the land known as "the beauty of Hue can be found nowhere else" as a keepsake of their memories of the Ancient Capital.

The painting "Long van khe hoi" (Nine dragons in the clouds) is a masterpiece on the ceiling of the old main hall of Dieu De Pagoda, which has been moved around 20 meters backward, and is currently being well preserved to the surprise of many. The painting used to be a topic of heated debate for many years regarding whether to keep in the old main hall or to dismantle it. Dismantling it also meant erasing this masterpiece.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

In Phu Hai, a commune “where the waves end in the land of Phu Vang district”, there is a “Heart of the sea” quietly cherishing itself to keep life forever vibrant.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

Struggling to make a living, but members of the Folk Arts Club of Trung Son commune (A Luoi) still strive to practice and refine each performance before each show, with enthusiasm to contribute to preserving the soul of culture of the great jungle.

Keeping the wild, cool and clear beauty of the mountains and forests, deserted streams are attractive and interesting choice for those who want to experience a new feeling this summer.

Visiting Bao La Bamboo and Rattan Cooperative (Quang Phu commune, Quang Dien district), I met artisans who are hard at work keeping their professions and looking for new directions through their product design improvement. Many of their fine and quality handicraft products have been present in the world market.

For the members of Sau Gia AntiqueBicycle Club (Hanoi), leisurely riding on their favorite antique bicycles and breathing in the fresh air in Hue are such great relaxation.

This project is in keeping with the province's resources and socio-economic development orientation. Also, it is believed to be able to exploit and promote the strengths of the culture and people of Hue as well as developing cultural industries.

Lean meat, bamboo tubes, cooking oil, and five-flavor spices, etc., are the main ingredients to make Cha Ong Tre, a famous specialty of Hue

Not only conveying the meaning of the season of reunion to children every Mid-Autumn Festival, Mr. Tan and Mrs. Nam have contributed to preserving the traditional lantern-making profession that their predecessors left to them.

Now Huong Can wrapped cake - once, a famous specialty offered to the King - is gradually gaining a foothold and creating a brand name for customers near and far.

Made from familiar ingredients, An Thuan rice cake (bánh cốm) is a traditional specialty in the countryside of Huong Toan (Huong Tra Town).