Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

On the afternoon of April 4, the People’s Committee of Hue City said that the program “Gratitude to the Huong River” in the framework of Hue Traditional Craft Festival 2023 would take place from 5:00 to 21:30 on May 1, 2023 on the Huong River area through Hue City.

According to Hue Festival Center, the Summer Festival of Hue Festival 2023, themed "The Citadel shines", is due to take place from April to June.

The 5th national startup festival for students 2023 was held at Hue University on March 25 and 26. With large scale of organization, the festival this year will consisted of various important activities and Hue University was ready for each one.

Following the success of 8 Hue Traditional Craft Festivals from 2005 to present, and implementing the Four Seasons Festival Project, Hue City People's Committee continues to organize Hue Traditional Craft Festival 2023 with many rich and meaningful programs and activities, contributing to stimulating tourism demand and socio-economic development.

On the morning of March 16, Hue City People’s Committee held a ceremony to receive the sponsorship for Hue Traditional Craft Festival 2023. Attending the ceremony were Chairman of Hue City People’s Committee Vo Le Nhat, city leaders and representatives of the sponsor - Carlsberg Vietnam Breweries Co., Ltd - Huda Beer brand.

Following the success of previous 8 events from 2005 up to now and implementing the project of the Four-Season Festival, Hue city People’s Committee continues to organize the 9th Hue Traditional Craft Festival 2023 with the theme “Essence of Vietnamese Craft” from April 28 to May 5, 2023.

Continuing the series of activities within the framework of Hue Poetry Festival 2023, on the evening of February 6, the Union of Literature and Arts Associations organized a poetry night with the theme "Colors of Hue in spring".

On the evening of May 2 (on January 15 of the Lunar Calendar), the Union of Literature and Arts Associations organized a poetry night with the theme "Huong Giang – The Heritage River". This is an activity within the framework of Hue Poetry Festival 2023.